How do you achieve selling skills success? How can I feel confident when I approach new customers? How can I be more confident when communicating with my customers? How do I budget for selling skills success? Do I have key performance indicators to measure my sales success? We can help you achieve Sales Success for your business, both face to face, on the telephone, on Skype or online selling.
We can help you with Selling Skills Success with Sales Tips and Techniques, Selling Skills Training, Business to Business Selling, Business to Consumer Selling, Telesales Techniques, Face to Face Selling Techniques, in fact we can help you with any area of selling that you feel you lack confidence or need more training with easy to use guides. We make selling feel really easy… because we help you understand that selling is not difficult. You are providing your potential customers with a solution.
Dina Holland is highly experienced in achieving sales success and is a fantastic sales mentor. She will break it down and make it really simple – you will feel really confident over time at communicating and talking to your customers.
Get in touch now to understand how we can help you improve your sales plan for selling skills success.
Selling is all about confidence and understanding the steps you need to take.
Communication Skills for Selling
Communication, at its most basic, is the sharing of information back and forth between two or more people. Note the “back and forth” part because it’s crucial for salespeople. Strongly extroverted salespeople are great at sharing info but not necessarily at understanding the other person’s responses. More introverted salespeople are often much better listeners, but can’t always convey their own points effectively. To be a great salesperson you need to master both aspects of communication.
Not sure how good your communication skills really are? Run through this list of questions and assess yourself honestly. Once you’ve identified the areas that need work, you’ll be well on your way to becoming a great communicator.
Knowing how to communicate well is a minimum requirement in sales. If you can’t talk with people and get them to open up and share information with you, you’re going to struggle to sell anything. Assess your communication skills in the following areas to see where you’re excelling and where you need a bit more work.
9 Top Tips for Confidence when selling to potential customers – for selling skills success
1. Can you give a prepared speech?
Delivering a pre-written presentation effectively is a necessary part of the sales process. Can you give a prepared presentation without sounding stilted and unnatural? Can you handle questions without losing the flow? Can you incorporate factors that are important to a specific prospect? This is for the Sell part of the W.A.S.P Model or other models
2. Can you improvise a presentation?
In most situations you’ll have a sales presentation ready to go, but what if you meet a potential customer unexpectedly and he/she wants to talk now? Can you give a coherent version of your pitch without your prepared materials? At networking or industry events, can you talk about what you do in an appealing way?
3. Can you speak effectively to strangers?
When you’re cold calling, you have to build an instant connection between yourself and the stranger on the other end of the phone or face to face. Can you interest someone within a few seconds and make them ask for more? Can you start building rapport immediately so the potential customer will trust you enough to make an appointment? Can you smoothly qualify a potential customer over the phone or face to face? Can you close on getting an appointment?
4. Can you make small talk?
Most sales presentations and practically all trade shows and events involve a certain amount of small talk before you get down to the real action. (The Welcome and the Ask) Can you chat comfortably with near strangers? Can you make yourself likeable? Can you use casual conversation to start qualifying and building rapport with potential customer?
5. Can you handle unhappy customers?
In an ideal world, unhappy customers would always call up customer service or tech support to get their problems solved. But in this world, many customers prefer to call up their salesperson, for small businesses this you are everything to all customers! – the one they know best and the one they trust to fix things. Can you defuse an angry customer? Can you explain a tricky problem without upsetting the customer further? Can you apologize well for mistakes (yours or someone else’s)?
6. Can you draw people out?
Collecting information is a crucial part of both qualifying a potential customer and discovering the benefits that will make their eyes light up. Can you encourage people to talk? Can you ask questions without seeming like an interrogator? Can you make people comfortable sharing personal information with you?
7. Can you lead a meeting?
If you’re making a complex sale with multiple decision makers, you’ll probably end up speaking to all of them at once. B2B sales often have groups involved in the buying process, even when there’s only one chief decision maker. Can you speak effectively to a group? Can you keep the meeting on track without offending anyone? Can you make your audience feel like you’re paying attention to each of them?
8. Can you negotiate?
Negotiation is a big part of sales. Every prospect wants the best possible deal, and you need to find a way to come to an agreement that leaves everyone happy. Can you come up with a good compromise? Can you tell when to stand firm and when to give in? Can you walk away from a negotiation when a potential customer is being unreasonable?
9. Can you communicate with the people you work with or deal with?
As a salesperson you need to work well with fellow salespeople/business owners and with employees. Can you get along with people who have widely varying personalities? Can you handle workplace conflicts and bring them to a peaceful resolution?
See which one you need to work on and just keep practising until it feels really good and natural – over time it will be like driving a car . . . you just do it without really thinking!!
These are just a few tips for you, if you think you could do with some help in successful selling skills for your to achieve outstanding sales success, please get in touch with us now. We can help you with selling skills success. Thanks very much Dina and the team.
We operate in all areas of Derbyshire and the Peak District covering each of the three cities Derby, Sheffield and Stockport. The Market towns of Ashbourne, Bakewell, Belper, Buxton, Chatsworth, Derby, Matlock, Leek, Congleton, Wirksworth alongside villages throughout including Abney, Alstonefield, Ashford In The Water, Ashover, Bamford, Barlow, Baslow, Birchover, Bradwell, Brassington, Bretton, Brailsford, Butterton, Calver, Carsington, Castleton, Chelmorton, Darley Dale, Dovedale, Earl Sterndale, Edale, Elton, Eyam, Flagg, Flash, Foolow, Glossop, Great Longstone, Grindleford, Hartington, Hathersage, Hope, Matlock Bath, Monyash, Over Haddon, Rowsley, Sheldon, Stoney Middleton, Taddington, Tideswell, Tissington, Wardlow, and Youlgrave.
We will also travel further afield throughout the Midlands and the UK, with negotiation and discussion needed on travelling costs and time. We have decades of experience both in the classroom, but more importantly on the job with a massive amount of experience in understanding how to grow sales, grow profit and really achieve sales success.